- Brand strategy
- Logo design
- Colour palette
- Typography
- Brand voice and messaging
- Brand guidelines
Design What we offer
Brand Identity Design
Your brand identity is how people recognise your business before they read a word: the logo, colours, typography, imagery and tone of voice. A strong identity makes a small business look established and makes it easier to charge what your work is worth. We create brand identities rooted in strategy, so every visual choice has a reason and works across your website, social media, print and packaging.
- Instant recognition
- Premium perception
- Thoughtful quality assurance
- Clear final handover
What's included
What our brand identity design includes
Brand strategy
We define your audience, positioning, values and personality so the visual identity is built on a clear foundation.
Logo design
A primary logo plus alternate versions and an icon mark that work at every size, from a favicon to a signboard.
Colour palette
Primary and supporting colours chosen for recognition, accessibility and consistency on screen and in print.
Typography
Font pairings for headings and body text that reflect your personality and stay readable.
Brand voice and messaging
A tagline, key messages and simple tone-of-voice rules so your writing sounds consistent too.
Brand guidelines
A clear guide showing how to use your logo, colours, fonts and imagery, so anyone can create on-brand work.
Logo or brand identity?
A logo is one part of your brand. A brand identity is the full system around it: colours, fonts, imagery style, layouts and voice. Businesses with only a logo often end up with inconsistent posts, brochures and websites because there are no rules to follow. A complete identity solves that and saves time on every design you make afterwards.
When it is time for a new brand identity
- You are launching a new business, product or service line.
- Your current logo looks dated or was made in a hurry.
- Your visuals are inconsistent across website, social media and print.
- You are moving into a more premium market and your brand does not reflect it.
Ready to use from day one
Along with the guidelines, you get logo files in every format you need, plus starter templates for social media and business stationery, so your new identity can be used straight away.
How we work
Our brand identity process
- 01
Discovery
We learn about your business, audience, competitors and ambitions through a short workshop.
- 02
Strategy
We define positioning, personality and the direction the visuals should take.
- 03
Concepts
We present logo and identity concepts with real-world mockups.
- 04
Refinement
We refine the chosen direction and build out the colours, typography and supporting elements.
- 05
Guidelines and delivery
We deliver final files, brand guidelines and starter templates.
Tools we use
Adobe IllustratorAdobe PhotoshopFigmaAdobe InDesign
Why choose BrandPixo
A brand people recognise, remember and trust.
We combine strategic clarity with high-end execution, so the finished work feels distinctive, performs reliably, and stays useful as your business grows.
Senior-led expertise Tailored strategy Refined creative craft Results-oriented delivery
From the journal
Helpful reading
FAQs
Frequently asked questions
Most brand identity projects take three to five weeks, from discovery to final files and guidelines.
Build with BrandPixo
Is your business ready for the digital leap?
Let’s shape a premium digital experience around your next stage of growth.